SEO Concepts - Black Hat SEO VS White Hat SEO
For Search Engine Optimization (SEO) we used different techniques and terminology to take the high search ranking in search engine.Black Hat SEO and White Hat SEO are also those techniques which are mostly used to increase visibility and getting high page rank in search engine.purpose of both these terminology is same to get high search engine visibility.But process or method of getting the high search ranking is different from each other.Lets we see the difference between Black Hat SEO and White Hate SEO.
Black Hat SEO
Black Hat Search Engine Optimization (SEO) is a terminology which used illegal way to optimize their web site in search engine.This techniques is also known as aggressive because a huge amount of backlink created through this technique which are not relevant to their web site and not related to viewer just focus on search engine.Black Hat SEO is a spamming activity and it violate the search engine guide line.Web sites which adopt Black Hat SEO tactic to increase visibility in search engine mostly banned by search engine.
Techniques which are used in Black Hat SEO are keyword stuffing, invisible text,Reporting a Competitor,Sneaky Redirects,Cloaking,doorway pages, adding unrelated keywords to the page content or page swapping.
White Hat SEO
White Hat SEO is a term/tactic used in Search Engine Optimization (SEO) to enhance the web site visibility in search engine.In contrast to Black Hat SEO it is a legal way of web site opimization. Whit.Whit Hat SEO is slow but long lasting result driven activity.White Hat SEO properly follow search engine guideline polices and rules to optimize the web site.It focus on audience and search engine for optimization.
Techniques which are used in White Hat SEO to enhance the web site visibility are used proper descriptive keywords and keywords analysis,link building,backlinking,quality content which not only focus on search engine but also consider human readers.
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