SEO Concepts - Google Panda VS Google Penguin
Google Panda and Google Penguin are the google updates.These two update are discussed lot of time.People how belonging to SEO field are familiar with these term very well.A person who dealing in Search Engine Optimization (SEO) must consider these two term.Both these terms tremendously effect on search engine optimization result.When these updates were lunched they impact very strongly on the web site and many web site ranks go down.Lets we see the what are Google Panda and Google Penguin updates and what is the difference between Google Panda and Google Penguin.
Google Panda:
Release Date : 24th February 2011
The purpose of lunching the Google Panda is to penalize the low quality site and decline their page rank and increase the page rank of high quality sites.Google Panda is also known as former update.Google Panda penalize those sites who provide thin content((A content which give no value to their reader),duplicate content( copy the content from other site) and Low quality content.Since Google Panda effecting the On Page SEO there when ever you do On Page SEO must consider the this Google update and try to always write high quality and useful content to their reader.Google refresh the Panda algorithm once a month.If your site is effected by Google Panda update than you have chance to recover it by eliminating all factor which effected by this google update.
Google Penguin:
Release Date: April 2012
The basic purpose of lunching the Google Penguin to penalize the site and decline their page rank of those who violate the Google’s Webmaster Guidelines set the by the search engine.It is alo known as Over Optimization Penalty.Through this algorithm goal was bring the high quality and content sites on the top of search engine rankings .Sites which are doing back hat seo are drastically effected after lunching of Google Penguin algorithm update.The technique which are used in black hate SEO are keyword staffing, duplicate content and cloaking to name a few.Website which are effected by Google Penguin are recover by Google tool name "disavow links tool".
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