SEO Concepts - SEM VS SEO

Difference Between SEM And SEO

Before understanding the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) one thing must understand that both term are used to increase the visibility of web site in search engine.

What is SEO
Search Engine Optimization(SEO) is method of increasing the chance of  visibility of your web site in search engine result it is also called organic result.Two main pillar of Search Engine Optimization are On page SEO and Off page SEO. Overall SEO based on these two method.Lets see briefly these two SEO Concepts.

On Page SEO:
On Page SEO consist of following important points which must consider during making SEO strategy.

1. Title and meta description
2. Unique and fresh contents
3. Properly selected keywords
4. Page load speed should be faster
4. Url of pages are short and well formatted
5. Insert images with alt tag

Off Page SEO:
On the other hand Off Page SEO consist of following important points which must consider during making SEO strategy.

1. Quality link building
2. Qualitative article submission sites
3. Social bookmarking
4. Social media sharing
5. Forum posting
6. Blog commenting
7. Video sharing
8. Press releases
9. Photo sharing


What is SEM
Search Engine Marketing (SEM) is a method of internet marketing for increasing the visibility of website in search engine result pages(SERPs) by advertising or through SEO. SEM is a wider term of SEO or we can say that SEO is a subset of SEM.
Search Engine Marketing(SEM) used different method for promotion of web site in search engine result like it use pay advertising like Pay Per Click (PPC) listing,ads and SEO.

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