SEO Concepts - SEO VS SMO

Difference between SEO And SMO

We cannot ignore the importance of these two term used in search engine optimization. Both of these two SEO and SMO are different for each other but basic purpose of both these is same.The basic purpose of using the Search Engine Optimization (SEO) and Social Media Optimization (SMO) is same to getting traffic and incrasing the visibility of their website in search engine.Lets we see the difference between these two techniques.

What is SEO

    Search Engine Optimization(SEO) is method of increasing the chance of visibility of your web site in search engine result it is also called organic result.Two main pillar of Search Engine Optimization are On page SEO and Off page SEO. Overall SEO based on these two method.Lets see briefly these two SEO Concepts.
We utilize SEO in Search engines such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, Youdao, Yandex, Soso.com, Sogou, Qwan, Munax, Gigablast, Exalead etc.

On Page SEO:
On Page SEO consist of following important points which must consider during making SEO strategy.

1. Title and meta description
2. Unique and fresh contents
3. Properly selected keywords
4. Page load speed should be faster
4. Url of pages are short and well formatted
5. Insert images with alt tag

Off Page SEO:
On the other hand Off Page SEO consist of following important points which must consider during making SEO strategy.

1. Quality link building
2. Press releases
3. Social bookmarking
4. Social media sharing
5. Forum posting
6. Blog commenting
7. Video sharing
8. Photo sharing
9. Qualitative article submission sites


What is SMO

    SMO stand for Social Media Optimization.Social media optimization is a method used to increase the awareness and visibility of product and brand by using different social media medium like Facebook,Twitter,Google+ etc.
SMO is very effective method to boost the brand and product image and increase the sales.With is optimization method you build the trust about your business and increase customer satisfaction when someone recommenede about your product.

Search Engine Optimization (SMO) use the following social media platform to incrase the web site traffic.:

1. Facebook
2. Twitter
3. linkedin
4. Google + Community
5. Rss feeds
6. Social news
7. Bookmarking
8. Tumbler
9. Pinterest
10. Instagram

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